Managing tasks vs managing a business

Asana is a powerful project management tool built around task, planning, and projects. Planbrand approaches the problem differently by connecting your website, content, products, customers, and internal work into one structured system. This comparison helps you decide which model fits your business.

Two platforms, different foundations

Asana focuses on project management tool, planning, and task workflows. Planbrand is built as a brand operating system where project management tool is only one layer.

Website and project management tool combined

Pages, forms, and contacts are fully connected.

Structured brand CMS

Content is reused across pages, emails, and products.

Products as workflows

Sales trigger delivery plans and tasks.

Plans and tasks

Operational work follows every action.

Multi-brand workspace

Run multiple brands from one account.

Roles and permissions

Control access for teams and partners.

Do you need a project management tool or a business system?

Asana is excellent at managing contacts, work items, and campaigns. Planbrand is designed for businesses that want their website, content, products, customers, and internal work to live in one structured place.

This comparison is not about replacing project management tool features, but about choosing the right foundation for how your business actually operates.

Built for structure, not just projects

If your goal is task optimisation, a project management tool may be enough. If your goal is long-term structure — across website, offers, delivery, and teams — you need a system designed to hold the whole business together.

Project management tool-first vs brand-first systems

Asana starts with project management tool and extends outward. Planbrand starts with the brand itself — pages, content, products, and people — and treats project management tool as one connected layer within that system.

When a project management tool becomes your centre

Asana is built to manage tasks, work items, and planning activity. As your business grows, your website, content, and delivery often sit outside the project management tool. This separation creates extra tools, duplicated data, and manual work.

Brand before project management tool

Key differences between a project management tool platform and a brand system

These capabilities exist in Planbrand but not in Asana, and show how a brand system supports work beyond task projects.

Website and CMS

Products with delivery

Plans and tasks

Multi-brand workspace

Role-based access

Decide if you need more than a project management tool

If you are using Asana and starting to manage your website, content, products, and internal work across multiple tools, this is the right moment to evaluate whether a brand system like Planbrand fits better.

Beyond project management tool limits

When your business needs more than Asana

Asana is strong at managing tasks and projects. Planbrand adds structure around the work that happens before and after task.

Website and project management tool connected

Pages, forms, and contacts share the same data.

Products drive delivery

Sales automatically create follow-up work.

Clear internal workflows

Tasks and plans replace manual reminders.

One system, fewer tools

Less context switching for teams.

Structure before scale

Move from project management tool-led work to a connected brand system

This process helps Asana users understand whether their business has outgrown a project management tool-first setup and needs a system that connects website, content, customers, and delivery.

Review your current setup

List the tools you use around Asana for website, content, and delivery.

Identify disconnected work

Spot where data is copied, repeated, or manually followed up.

Map real operations

Connect products, services, and delivery steps to customer actions.

Decide the right foundation

Choose whether a project management tool or a brand system supports your next stage.

Do you need a project management tool only, or a full business system?

This comparison helps Asana users understand the difference between a project management tool-first platform and a brand system that connects website, content, products, customers, and internal work in one place.

project management tool-only approach (Asana)

project management tool separate from website

Content managed outside project management tool

Deals stop after sale

Manual follow-ups

Single-brand focus

Limited role structure

Forms live in silos

External CMS required

Campaign-led structure

Sales-centric view

Multiple tools required

Data copied between tools

Hard to scale structure

project management tool owns the process

Delivery handled manually

Pages not tied to offers

Contacts lack context

No task accountability

project management tool-first reporting

Sales ends the journey

Brand system approach (Planbrand)

Website and project management tool connected

Content lives with brand data

Sales trigger delivery workflows

Tasks created automatically

Multi-brand workspace

Clear roles and permissions

Forms feed shared data

Built-in CMS included

Operation-led structure

Full business view

One connected system

Single source of truth

Built for growth stages

Brand owns the process

Delivery mapped in plans

Pages linked to products

Contacts linked to actions

Tasks assigned to teams

Brand-level insights

Customer journey continues

For Asana users exploring alternatives

Planbrand vs Asana project management tool: common questions

These questions help teams understand when Asana is enough, and when a brand system like Planbrand becomes more suitable.

Is Planbrand a project management tool like Asana?

Can Planbrand replace Asana?

What does Planbrand do that Asana does not?

Is Asana better for task teams?

Does Planbrand support email and forms?

Can I manage multiple brands in Planbrand?

Is Planbrand suitable for small teams?

Does Planbrand include a CMS?

How does Planbrand handle delivery after a sale?

Is Planbrand a planning automation tool?

Can I keep using Asana with Planbrand?

Does Planbrand support role-based access?

Is Planbrand harder to set up than Asana?

Who should not switch from Asana?

Who should consider switching to Planbrand?

Does Planbrand replace project management tools?

Can Planbrand handle content-driven businesses?

Is Planbrand suitable for agencies?

Does Planbrand scale with growth?

What is the main difference in philosophy?

Decide if a project management tool is still enough

If you are using Asana and managing your website, content, products, and delivery across multiple tools, this is the right time to assess whether a single brand system like Planbrand would reduce complexity and support growth.