One number we won't move on.

0years

Of brand-operations experience behind every account manager. Working directly with our founder team. One human, your whole journey.

WHAT WE BELIEVE

Three things we won't compromise on. They shape how we build the platform, how we hire account managers, and how we price.

London-based
Built in London. Founder-led team. UK timezone for your AM.
Founder-led, no VC pressure
Two co-founders. No board. No growth-at-all-costs playbook.
Designer-built, not marketer-built
Sections drawn by designers. Copy written by designers. No template factory.

The pattern we kept seeing

Every project the same shape. Agency ships a beautiful site. Founder can't edit a single line without a ticket. Every edit gets invoiced. Six months later the founder goes DIY — the site stops looking like a brand, and the operations stack (Mailchimp, Tally, Memberstack, Notion, a half-built CRM) quietly drifts apart from it.

What we built

Planbrand is what we wish existed. A bespoke website plus the operations layer that runs your brand — CRM, forms, custom domain, branded email, payments, bookings, tasks — under one login. £39 a month. Your account manager rebuilds your current site for free while we're growing, then hands you a CMS you can actually edit.

Who it's for

Founders who'd rather not run a marketing team or pay an agency a retainer. Service brands, coaches, memberships, info products, studios, bookings-led businesses. People who've been burned by agencies that disappeared after launch, and by SaaS that handed them a free trial and a help-docs link. You want a beautiful site and a real person to build it with you. Both, not either.

How it actually works

Send us your current site or one you love. Your account manager — 10+ years in full-stack brand operations, working directly with our founder team — rebuilds it in Planbrand from scratch. You go live in 2-3 weeks. Then they stay your point of contact. Every campaign, every page, every launch — one human, your whole journey.

/ WHY WE BUILT PLANBRAND

We spent 10 years inside agencies. We watched the same thing happen on every project — beautiful site shipped, founder couldn't operate it, agency invoiced for every edit. Planbrand is what we wish existed.

Two co-founders. London-based. Designer-built, not marketer-built. No VC pressure, no growth-at-all-costs playbook. One platform that runs your brand, one £39/month bill, one named account manager who stays with you.

Read the manifesto
Planbrand

A monthly note on building brands as a busy founder. Specific. Short. Useful.

© Planbrand. Built in London.

Day 1 — Your brand call

Thirty minutes with your account manager. You send the site you have today plus two or three you wish you had. They ask the questions a discovery doc never gets to — who your buyer actually is, what you stopped offering, the page you keep meaning to write. You leave with a remake plan, a launch date, and someone's direct email.

Week 1 — The working session

Your AM rebuilds your reference, section by section, on a shared screen. Hero rewritten live. Forms wired into your CRM as you watch. Domain pointed, branded email connected, payment account linked. You answer questions, approve calls, drop in the photos. Nothing is sent to a queue. Nothing waits a week for a ticket.

Week 2-3 — Go live

You walk through the site one last time, push live, and get a two-hour training video for the CMS so you can confidently edit copy, swap images and add pages on your own. The CRM already has your forms, your bookings calendar and your first campaign waiting.

After launch — Same person, every time

New landing page next month? Message your AM. New product, new offer, new campaign? Same AM. Membership tier idea at midnight? It's in their inbox by morning. You never re-explain your brand to a support queue. The person who built it is the person who keeps it growing.