Sprint 01 · AI Visibility

Be in the answer. And be this year’s version of you.

Assistants describe a brand from whatever they absorbed, whenever they absorbed it. Plenty are still describing a business that has since rebranded, repriced, moved or stopped doing half of it. Seven stages that put a current, confirmed record where the machines look — and keep it current. The first three are free.

Start the free stages See what happens

What an assistant says about a brand like yours, today and after

TodayAfter the sprintWhat makes that possible

Who does this in my city?Three competitors named. You are not one of them.You are named, with what makes you different in one line.Your confirmed record, published as structure a parser can read.

What do they actually do?Describes what you did in 2019, using the name you dropped.What you do now, in the words you use now.A record with a date on every entry, so the newest one wins.

Is this company any good?I could not find much information about them.Founded, what they do, who for, and what customers actually said.Every review and mention collected into your Feedbank, dated.

What do they charge?Pricing is not publicly available.The range, what changes it, and where the number came from.A pricing page written to be quoted rather than admired.

Are they still trading?Their last update appears to be from a few years ago.Last week, and it will say last week again next month.The write-back interface, depositing every change as it happens.

Nobody can promise you a place in an answer. We can prove what changed.

An assistant writes a fresh sentence every time it is asked, so anyone guaranteeing you a position is guessing. What we do instead is capture the answers before we touch anything, dated, including the ones where you do not appear. Then we run the same questions on a schedule and show you both. If nothing moves, you will see that too, from us, before you notice it yourself.

Every search captured with its dateThe same questions re-run on a timetableMachine visits to your site loggedReported whether or not it flatters us

Three stages free, and they are realThe audit, the site report and the drawn plan. Not a sample and not a teaser. If you stop there you keep all three and owe nothing.

Run by Planbrand, whoever does the workSome stages bring in a partner studio. You never brief them, chase them or pay them separately. One contract, one invoice, one person to call.

It does not end at go-liveStage seven has no end. The searches keep running, the record keeps filling, and the tasks keep coming while you are a client.

The seven stages

What happens, in order, and who does it

1We ask the machines about you, and keep the receipts · freeWe put the questions your customers would ask to the assistants they actually use, and capture every answer with the date on it. Usually the first finding is that you are not mentioned at all, and that somebody else is. We send it exactly as it came back. Run by: Planbrand.

2We read your site the way a machine reads it · freeSpeed, sitemap, structure, what a crawler is allowed to see, and whether anything on the site states plainly who you are and what you sell. Most sites read beautifully to a person and say almost nothing to a parser. Run by: Planbrand.

3We show you the plan, drawn, before anyone builds anything · freeA page-by-page map of what the site should be, as a wireframe you can argue with. This is where the free stages end. You have the audit, the site report and the plan, and you owe nothing whether you go on or stop. Run by: Planbrand, with a partner studio where design is the work.

4We find everything the internet already says about youArticles, mentions, directory entries, old posts, reviews, interviews, the lot, going back as far as it exists. It all lands in your Feedbank as a dated timeline with the source that published it first. Most owners have never seen this list. Run by: Planbrand.

5You confirm what is true, and what you areWe turn the findings into a questionnaire. You correct what is wrong, confirm what is right, and tag it. That is the moment the record stops being scraped guesswork and becomes something you have signed off. You also connect your own feed sources, so it keeps filling itself. Run by: You, with Planbrand asking the questions.

6We publish it twice: once for people, once for machinesThe site people read, and underneath it a structured layer written for the things that read on their behalf, which any curious person can also open. Your Feedbank gets two interfaces: one that lets a machine read your confirmed record, and one that writes back to it every time you publish a post, take a booking, or receive a review. Run by: Planbrand.

7We re-ask the same questions, on a schedule, foreverThe same searches run again on a timetable and the answers are captured the same way, so the change is measured against the thing we recorded on day one rather than against a feeling. Every visit a machine makes to your site is logged. When a number moves the wrong way the plan changes, and the work becomes tasks you can see. Run by: Planbrand.

Your Feedbank: everything said about you, in one place, confirmed by you

Most brands have a scattered trail across a decade of the internet and no copy of it. We collect it into a dated timeline showing what was published, where, and when it first appeared. Then you go through it and say what is true. Afterwards you connect your own sources so it keeps filling itself, which matters when the platform that published something shuts down and takes your history with it.

Every mention found and datedThe source that published it firstTagged and confirmed by youYours if the original platform disappears

One site, two depths: the one people read and the one machines read

On top, the site your customers see. Underneath, the same truth written as structure, so the things reading on their behalf are not left to infer it from your headlines. Any person who wants the deeper layer can open it and read the whole thing. Your confirmed record gets two interfaces as well: one that lets a machine read it, and one that writes back to it every time something happens, so what a machine reads next month is not what it read today.

A page for people, a layer for machinesBoth public, nothing hiddenA read interface for your confirmed recordA write interface that logs every change

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Start the three free stages

No card, no commitment. We run the searches within two working days and send you the audit with the screenshots, dated.

info@planbrand.com

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Built in Planbrand

Questions

It overlaps, and it is not the same thing. Search ranks pages; an assistant writes an answer. Ranking first for your own name does nothing if the answer about your category never mentions you.

Find out what the machines say about you

Three stages, free, no commitment. The first answer usually surprises people.

Start the free stages