Views, visitors, sessions, top pages, sources, devices and enquiries, measured on your own domain. It honours Do-Not-Track and Global Privacy Control.
A first-party collector on your own domain records views, visitors, sessions, top pages, sources and devices. Enquiries are counted as conversions.
Every section on a page reports how many sessions saw it, how far people scrolled and what they clicked. Suggestions point at the section that loses people, and each one can become a task.
Real Lighthouse speed tests on your pages, with the fixes listed, and a visibility check of what search engines are given: sitemap, robots and per-page meta.
No. Planbrand counts on your own domain. You can still add a GA4 or Tag Manager id on the brand if you want both.
Analytics is in every plan.