You take orders every day. You hold real inventory. You ship across borders and the tax matters. You have a counter, a POS, maybe a warehouse. Shopify is built for exactly this and it is excellent at it. Stay on Shopify.
You sell time, expertise, access or a relationship. The first thing a buyer does is read about you, fill in a form or book a call — not add to cart. Shopify was never built for that shape. We were.
Book your free brand callShort, specific, four founders.
I was paying Shopify Plus for a checkout I touched twice a year. I sell retreats. We rebuilt the whole thing on Planbrand around bookings and a deposit form instead.
The Shopify app receipts were £340 a month — Memberstack, Recharge, Klaviyo, Calendly bridge. One Planbrand bill replaced all four and the data finally stopped drifting.
Shopify wanted me to treat coaching like a SKU. It never sat right. My AM ripped that out and rebuilt the site around a calendar and an enquiry form in ten days.
I'd been duct-taping Shopify to my membership platform for two years. Moved over a weekend. Members now log in on my own domain instead of a Shopify subdomain.