Shopify is for retail. Planbrand is for everything else.

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[ 01 / 04 ]

Inventory + fulfilment

Pick Shopify
- Stock counts that update from the warehouse
- Barcode scanning + low-stock alerts
- Carrier-calculated shipping at checkout
- Returns, exchanges, restocking fees
A real shop has a real back office. Shopify built it. If your week is orders going out and stock coming in, this is the right tool.
[ 02 / 04 ]

Booked-time businesses

Pick Planbrand
- Bookings live on your domain, not Calendly
- Deposits taken at booking, refunded on cancel
- The CRM record updates the moment the form submits
- No Zapier between site, calendar and Personas
Coaches, therapists, photographers, studios, consultants — the website's job is to get a calendar block. Shopify wasn't built for that. We were.
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[ 03 / 04 ]

Memberships + gated content

Pick Planbrand
- Members log in on your domain, not the platform
- Stripe subscriptions without Memberstack on top
- Tiered access on any page or post
- Drip release on a schedule you control
Substacks, communities, paid newsletters, course brands. On Shopify this is three apps glued together. With us it ships as one product.
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[ 04 / 04 ]

Cross-border retail tax

Pick Shopify
- VAT and sales-tax handled per region
- Duties and customs calculated upfront
- Multi-currency checkout at local prices
- IOSS, EU OSS, UK VAT all native
International retail tax is a real engineering problem. Shopify already solved it. If you ship physical goods across borders, do not reinvent that wheel here.
/ THE DECISION

Two columns, one question: is the website your checkout or your front door?

CHECKOUT IS THE PRODUCT
/ USE SHOPIFY

Your business is checkout.

You take orders every day. You hold real inventory. You ship across borders and the tax matters. You have a counter, a POS, maybe a warehouse. Shopify is built for exactly this and it is excellent at it. Stay on Shopify.

THE FRONT DOOR, NOT THE TILL
/ USE PLANBRAND

Your website is the front door.

You sell time, expertise, access or a relationship. The first thing a buyer does is read about you, fill in a form or book a call — not add to cart. Shopify was never built for that shape. We were.

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Moved from Shopify

They weren't running a shop. They moved.

Short, specific, four founders.

I was paying Shopify Plus for a checkout I touched twice a year. I sell retreats. We rebuilt the whole thing on Planbrand around bookings and a deposit form instead.

Lena M.Founder, Studio Pollen

The Shopify app receipts were £340 a month — Memberstack, Recharge, Klaviyo, Calendly bridge. One Planbrand bill replaced all four and the data finally stopped drifting.

David O.Founder, Quiet Goods

Shopify wanted me to treat coaching like a SKU. It never sat right. My AM ripped that out and rebuilt the site around a calendar and an enquiry form in ten days.

Hadley WrenFounder, North Shelf Co.

I'd been duct-taping Shopify to my membership platform for two years. Moved over a weekend. Members now log in on my own domain instead of a Shopify subdomain.

Bram K.Founder, Slow Press Library
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