The cost of a real rebuild (£3-£8k at any agency) is on us while we are growing. You sign on the yearly plan, your account manager rebuilds your site inside Planbrand, custom components and all, and your CRM, forms, bookings and domain are wired in alongside. The offer closes the moment we are at capacity — we will name a date here when we know it.
You hop on the call carrying every half-formed thing your old site never said properly. Forty-five minutes in, your account manager has rewritten your hero line in the Google Doc on screen, named two sections you did not realise you needed, and quietly retired three pages nobody clicks. You leave with a shared doc that already sounds like you, not a follow-up email saying "we will scope this back to you next week".
You wake up to a Loom in your inbox: your account manager walking through your existing CMS, calling out which Squarespace fields map to Planbrand Personas, which blog posts are worth migrating, which forms can be retired. You reply with voice notes between meetings. There is no "creative deck" theatre — just a working document you both edit, and a Slack-style thread you can scroll back through whenever you want to remember why you killed a section.
A staging URL lands. You refresh it every morning. The homepage gets typography on Tuesday, photography on Wednesday, the CRM model wired in by Thursday. You message edits as you spot them ("the third testimonial is the wrong Marco") and they are live before lunch. No black-box month. No "we will share progress next Friday". The brand assembling itself in real time is the actual product.
DNS swaps over in a five-minute call. Your account manager sends a CMS walkthrough video so you can change copy at 11pm without asking. They watch the first 48 hours of analytics with you, fix two small layout regressions, and then the migration is done — but they do not vanish. The same name is on your next campaign brief, your next landing page, and the launch after that.
Not generic "we love the platform" quotes. The actual migration — the brand call, the staging URL refresh, the Friday the domain swapped.
The brand call was the first time anyone had ever asked me what my brand was actually for. I left it with a rewritten hero, a section list and a date for go-live. No three-month "discovery" invoice.
I refreshed the staging URL every morning for nine days. Watching the site appear in front of me — not waiting for a Friday email — was the bit I did not know I needed.
My old site had 41 redirects and a members area I had been afraid to touch for two years. My account manager mapped every URL and ported every member before launch day. Zero support tickets in the first week.
Launch was a five-minute DNS call on a Wednesday afternoon. No drama, no all-nighter, no agency hand-holding for a week afterwards. The migration just ended.