We will build your brand, and the first £1,000 is on us.

A new business needs about forty things made before it can trade. We make them — properly, by people who have been doing this for ten years — and for London businesses just starting out we do the first £1,000 of it for nothing — your website, a year of hosting, and the brand work, all out of the same credit. Not a trial. Not a template. A real project, with meetings, approvals and a name you can ring.

Build your launch planSee how it works
BUILD YOUR PLAN

Spend your £1,000 on whatever the business needs

These are our real prices — the same ones a paying client sees. Add and remove until it fits.
£468of £1,000 creditLeft to spend£532To pay£0Open in—

Brand foundations

Who you are, before anything is printed
AddServicePriceDays
Brand discovery & positioning
A written position: who you are for, and why they pick you over the place two doors down.
£1453
Naming & domain search
Name routes, a trademark sanity check, and a domain that is actually available.
£1754
Logo & identity core
Three routes, one refined. Logo set, colour, type, and files in every format you will be asked for.
£2955
Brand guidelines
The document you hand a printer, a signmaker or a new employee.
£1854
Brand voice & messaging
How you sound. Straplines, the about paragraph, the sentences you will repeat for years.
£1253

Applied brand

The identity on things customers touch
AddServicePriceDays
Menu or price list
Designed and typeset with your real items. Print and digital.
£702
Stationery set
Cards, letterhead, email signature.
£652
Signage & window graphics
Fascia, window vinyl, A-board. Artwork ready for the signmaker.
£953
Uniform & merch pack
T-shirt, apron, cap, tote. Print-ready artwork — production billed at cost.
£853
Packaging design
One product line: box, label, sleeve or cup, to dieline.
£1655
Print collateral pack
Flyer, poster, loyalty card.
£903

Photography & film

The pictures sell harder than the words
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Interior & lifestyle set
Fifteen images of the place and the mood — we can make these before the place exists.
£1103
Product image set
Twenty product shots, generated and finished. No studio, no day rate.
£1103
Brand film, 30–60s
The film for your homepage and your social header.
£3408
Social reels pack
Six vertical films, captioned, sized for every platform.
£1655
On-site photo shoot
Half a day, a photographer at your address, twenty finished images.
£2957

Customers & operations

The machinery that runs after you open
AddServicePriceDays
Booking system
Appointments or tables with reminders, on your own site. No commission to anybody.
£1203
CRM setup & import
Every customer, enquiry and supplier in one place, with your existing lists loaded.
£1453
Review generation flow
Ask every happy customer automatically, at the right moment. The local growth lever.
£752
Email marketing & flows
Welcome, win-back and a monthly template — written and automated.
£1654
Online ordering
Collection and delivery orders straight to you, not through a marketplace taking thirty per cent.
£1855

Month by month

Ongoing work — your credit buys a full twelve months
AddServicePriceDays
Social content, every monthMonthly
Four posts and one short film a month, written, designed and scheduled.
£95 /mo£1,140 for 12 months5
Email campaigns, every monthMonthly
One campaign a month to your list, written and sent, with the numbers back afterwards.
£75 /mo£900 for 12 months3
Monthly performance reportMonthly
What worked, what did not, and what we are changing. A person writes it, not a dashboard.
£60 /mo£720 for 12 months2
Review & reputation managementMonthly
We chase the good reviews and answer every one, including the bad ones.
£45 /mo£540 for 12 months2

Opening campaign

Opening to an empty room is the expensive mistake
AddServicePriceDays
Google Business Profile
Set up, verified, categorised, photographed. Where local customers actually find you.
£553
90-day launch plan
Week by week, what happens and who does it. The document that stops the drift.
£1554
Social profiles setup
Four platforms claimed, branded and written.
£602
First month of content
Thirty posts written and designed, scheduled before you open.
£1555
Legal pages pack
Privacy, terms, cookies, accessibility — written to your business, not pasted.
£451

Nothing planned yet

Website & hosting
12 months hosting, domain, SSL and the Planbrand platform£468
Work selected£468
Launch credit−£468
Nothing to pay£0
Nothing here is a bill. Anything above your credit is a conversation, not a charge — we agree it in writing before a single hour is worked.

From applying to opening

1
You apply

The plan you built above comes with the application, so we already know what you are after before we speak.

2
We reply in two working days

London, and ten people or fewer. That is all we are checking. If it is a no, you will know quickly and why.

3
Discovery call, 45 minutes

Video or at your place, whichever suits. What you are opening, who it is for, and when you need to be trading.

4
We write the plan and you approve it

Every item, who is doing it, what we need from you and the date it lands. Nothing starts until you have said yes.

5
The work, in stages, each one signed off

Identity first, because everything else hangs off it. Two revision rounds on each item, included.

6
Launch day

Site live, listings live, email working, bookings taking. We are on the phone that day.

7
Then we talk about what is next

No obligation and no auto-renewal. After twelve months the platform is £39 a month if you want to keep it — and if you do not, we hand over everything you own.

What you should ask before saying yes

Two things, and they are the eligibility conditions above, not small print: a London business with ten people or fewer, and a limited number of places each month. There is no third condition — the line in your footer is optional, and saying no to it changes nothing about what you get.
No. There is nothing to sign, nothing to cancel and no minimum term. We agree a plan by email, you say yes to it, and we start. If you want to stop halfway through, you stop — you will not find a clause waiting for you, because there are no clauses.
No, and we will not ask for them to begin. There is no deposit and no card on file. If you later choose to spend beyond the £1,000, that is a separate conversation you start — not a payment that quietly begins.
Yes, all of it, outright and from the moment it is approved — logo, artwork, source files, photographs, copy and the domain, which is registered in your name and not ours. If you leave, you leave with everything.
Yes. Everything is handed over editable, in one dashboard, with a login that belongs to you. Every page, price, photo and opening time is yours to change the same afternoon you decide to change it — and there are brand experts on the other end of it who already know your business.
Partly, and we would rather say so than be coy about it. AI does a great deal of the generation; a designer with ten years behind them decides what is good, fixes what is not, and puts their name to it. That is precisely why we can do at this price what a London studio charges ten times more for.
Two rounds of revisions are included on every item, and nothing goes live without your approval. If after that it is still not right, we will keep going or we will stop and you owe us nothing.
Because a fifty-person company can afford an agency and a two-person company usually cannot, and this offer exists for the second one.

Build the plan. Then let us build the brand.

Four minutes to put a launch plan together, two working days for us to come back to you. Places are limited each month, and we would rather start well than start everyone.

Build your launch plan
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