Everything in one login.

Your site, your contacts, your forms, your bookings, your payments, your tasks — open one tab, see your whole brand. Nothing to glue together, nothing to keep in sync.

/ THE STACK

Six surfaces. One platform. Click through.

Forms that feed your CRM natively.

Templates, multi-step flows, embeds, custom fields. Every submission becomes a Persona with the answers attached. No Zapier. No spreadsheet to chase. Just people you can follow up with.

Six tabs above, six things you stop juggling. No Zapier in the middle, no API breakage, no drift between the tool you sell on and the tool you write in.

/ OPERATIONAL WINS

Five things that change the week your brand goes live.

Concrete shifts in how a founder spends their hours once one platform runs the brand. No business outcomes promised, no growth metrics quoted — just what stops being annoying on day one.

Same-day launch

Day one is a two-hour working session with your AM. Sections chosen with you, hero copy drafted with you, domain pointed with you. Site live by the end of the afternoon — not 12 weeks of agency timeline.

One brand record

Logo, colours, type, voice and contact lists stored once and reused across every surface. Update the brand record and your site, emails, customer portal and forms move together — no more chasing the new logo through seven tools.

Owned customer portal

Buyers log in under your domain to see their orders, open gated content and manage memberships. The audience belongs to you, not to Memberstack, not to Stripe, not to a third-party portal you rented.

No glue tools

Forms write to the CRM natively. Bookings write back to the contact record. Payments flip membership status. No Zapier zap in the middle, no 3am Slack ping when an API changes.

A named AM in your week

A real human on the other end of your messages — by name, not a ticket number. Joins your kickoff, edits copy on the call, ships your next landing page when you message at 9pm on a Thursday.

FIVE WINS, ONE PLATFORM

Six brands. Six different operations. One platform underneath.

Different categories, different audiences, different revenue models — same operating system underneath. A line per brand with the outcome that mattered to that founder.

(2026) — BRANDS BUILT ON PLANBRAND

2026Studio PollenWellness — class bookings live in 11 days, 184 clients moved off the old Squarespace 2026Field & FormEditorial — paid newsletter + member archive shipped in one working session 2026Northbound Co.Outdoor goods — DTC site + repeat-buy customer portal, three SaaS bills cancelled 2026Quiet GoodsHomeware — Stripe memberships and product catalogue under one login, no Memberstack 2026Olive & NoteStationery — custom-order forms feeding the CRM, 6 hours a week of admin returned 2026Common CourseCoaching — cohort portal + payments + sequenced emails, Webflow and Mailchimp dropped

WHAT YOU STOP PAYING FOR

Six bills founders cancel the week they migrate.

Add these up on a real founder stack and you are looking at £200–£400 a month before anyone has clicked a button. Each line below is a tool a Planbrand brand stops renewing.

(01)

Webflow (≈ £20–£35/mo)

Brilliant canvas, needs a Webflow expert to operate. Founders end up paying for the seat and a Webflow agency on retainer to use it. Planbrand replaces the seat with a CMS a founder can edit and the agency with a named AM.

(02)

Mailchimp (≈ £15–£60/mo)

Drifts away from your brand every send and bills harder the more contacts you add. Planbrand email lives on the same brand record as the site — templates, segments, sender info and triggers, no contact-count tier ladder.

(03)

Memberstack (≈ £29–£99/mo)

Sits on top of Stripe, on top of Webflow, with three dashboards to debug when a membership breaks. Planbrand ships gated content, tiers and member login natively under your own domain.

(04)

Notion knowledge base (≈ £8–£15/mo per seat)

Lovely for the team, not customer-facing. Planbrand pages ship a help centre, course library or member resource centre on your domain, edited in the same CMS as the rest of your site.

(05)

Stripe customer portal (free tool, costly UX)

Stripe ships a checkout, not a branded buyer experience. Planbrand puts a real customer portal under your own domain — orders, gated content, membership management, your brand throughout, no Stripe URL anywhere.

(06)

Calendly (≈ £12–£20/mo per seat)

Sends buyers to a third-party page that does not look like your brand and does not talk to your CRM. Planbrand bookings live on your domain, write back to the contact record, and trigger your follow-up journey on submit.

Website

Used to be: Webflow plus a Webflow expert on retainer, a 12-week build timeline and a separate invoice for every edit. Now: your AM rebuilds your reference site in days, hands you a CMS your non-technical co-founder can actually edit, and ships the next landing page when you ask in chat.

CRM (Personas)

Used to be: HubSpot drifting away from your brand, plus a Mailchimp Audience for sending, plus a spreadsheet for the things neither captured. Now: every form, booking and payment becomes a Persona record that segments by anything you want and shares the same source of truth as your site.

Customer portal

Used to be: Memberstack on top of Stripe on top of a Notion knowledge base, three tools none of which knew the others existed. Now: buyers log in under your own domain to see their orders, open gated content and manage their membership — one place that owns the relationship.

Forms and bookings

Used to be: Typeform plus Calendly plus a Zapier zap to glue them to the CRM, breaking every time one of them shipped an API change. Now: forms, multi-step flows and Calendly-style bookings binding straight to the contact record, journeys firing on submit, nothing to keep wired up.

Domain + branded email sending

Used to be: Namecheap for the domain, Google Workspace for inbox, Postmark or SendGrid for transactional, a DNS docs page open in another tab for the SPF/DKIM you got wrong twice. Now: domain pointed in the working session, branded sender verified the same day, every transactional email sending from you, not from a third-party app name.