Planbrand was not built. It was noticed first. Then planned. Then built.
For thirteen years, Sezay Karagoz worked across branding studios and creative agencies, picking up the pieces of a brand — what they are, how they connect, how to keep them consistent without becoming repetitive. The pattern repeated everywhere: brand handed over as a Figma + PDF, brand drifts within a year, founder cannot edit it, agency re-engaged at a premium. Planbrand is what was missing the whole time.
2013 — Karagözlük founded
Sezay opens Karagözlük, a London branding studio. Thirteen years of identity, print and brand systems work begins. The studio quickly builds long client relationships — Heka, Block 1, Huntoys, Olgun Grup, AA Partners, Akmina × Danone, 1337Pro, Pink mascot family. Every client teaches the same lesson in a different sector.
2013–2025 — The pattern repeats
Across hundreds of projects, the same problem keeps showing up: a brand is built beautifully, handed over as a Figma + PDF, and starts drifting within a year. The founder cannot edit it. The new hire cannot find anything. The agency is re-engaged at a premium for every change. The brand becomes static the moment the studio leaves.
2025 — The blueprint
Sezay starts mapping every part of a brand — story, strategy, positioning, voice, visuals, social, digital, tasks, teams, events, emails, forms, pages, reports, proposals. The relationships between each part. The distance to the core. The importance of each part to the others. Twelve thousand notes. One blueprint. The seed of Planbrand.
Late 2025 — The cofounder partnership
A cofounder joins, buying 50% at a $60K valuation with a $30K injection. Together they capitalise the launch and recruit a London-based development team. The vision crystallises: Planbrand will ship as a master/ideal brand that founders replace with their own — a blueprint that becomes their brand by editing every part.
January 2026 — Launch
Planbrand goes live. £39/month. One plan. One price. A 10-year brand-ops AM relationship included by default. Free bespoke remake by Karagözlük (the Official Partner studio) for every brand that signs up during the launch promo. The platform ships with 60+ page sections, full library, email + form templates, tasks, teams, events.
Today — 10% of the blueprint
What you see in Planbrand today is 10% of the actual blueprint. What you see is essential. The rest ships as the team grows. We build deliberately — every part needs to sing its own part in the music. We will not rush the song.
Thirteen years of receipts. One platform.
Thirteen years of receipts. One platform.
Sezay's time across branding studios and creative agencies before founding Planbrand. The thinking behind every part of the platform.
Across the Karagözlük studio years. Lighting, esports, legal, beverage, interior, automotive, marine, outdoor, mascot, product UX, technical services.
And growing weekly. Every section drawn by designers, not template-factory generators.
Founder-led. Small team. London. Long-view.
Founder-led. Small team. London. Long-view.